Data protection policy

What we do and why:

The personal data we process:

When you visit our website, we will use cookies to collect information about you and your use of our website.

We do this in order to be able to:

·       Make the basic functionality of the website work as intended,

·       Receive information and insights that help us improve the user experience on our website, and

·       present more relevant goods and articles to you.

To do this, we use cookies and similar technologies. In addition to the cookies that are required to deliver the website's basic functionality, you can choose which cookies to use when you visit us. You can read more about this in our cookie policy. 

To provide and improve our website:

·       Information about your device, such as IP address and the type of device you are

using (mobile, computer or tablet);

·       Your geographic location (to save your

language and currency preferences),

·       Information about your choices on the site, such as which products you have added to your basket or marked as liked, or your consent choice, including information about when you responded to our consent,

·       Information about how you use our

websites, such as what you click on, how long you stay on our websites, and

information about how many times your

device has visited our websites, which

allows us to count the total number of

visitors to our websites,

·       Which area of the country you are using our website from,

·       Information about your device/browser (for example, what screen resolution you have),

·       Other information Google holds about you, such as information about the page from which you found us

In order to present you with more relevant items and articles:

·       Demographic data such as purchase

history and information about which

products you have marked as "favourites" and which products you show interest in on our website.

Our legal basis for the processing:

Our legal basis for the processing is our legitimate interest in enabling optimization, improvement of our website and personalization for you and other users. When using cookies, we also ask for your consent before the information is collected.

How We Share Your Personal Information:

We will share your personal data with our IT service providers when it is necessary for them to deliver their services to us.

We may also share information with Egmont Story House AB in accordance with the purposes set out below in this data protection policy.

How long do we keep your personal data:

We will anonymize your personal data as soon as possible, and in any case not store your personal data for a period longer than six (6) months.

What we do and why:

The personal data we process:

We process your personal data in order for you to be able to place an order with us, and for us to be able to handle your order and ensure that goods you have ordered can be delivered to you.

·       Name

·       Email

·       Telephone number

·       Address

·       Order information and history

Our legal basis for the processing:

Our legal basis for processing your personal data is the fulfilment of the contract you enter into with us when you order your goods.

How We Share Your Personal Information:

We will share your personal data with our IT service providers to the extent necessary for them to deliver services to us and with shipping companies that carry out the delivery of your goods.

How long do we keep your personal data:

We will store your personal data for three (3) years in order for you to be able to exercise your right of complaint.

What we do and why:

The personal data we process:

We have a customer club where you as a member get access to personal offers, priority to various campaigns and where you as a customer collect points when you buy goods from us. We process your personal data in order to manage your

membership in the customer club, to ensure that you receive the benefits that follow from the membership and that these are adapted to you and your interests.

·       Name

·       Email

·       Telephone number

·       Address

·       Historical Order

·       Birthdate

·       Sex

Our legal basis for the processing:

Our legal basis for adding you as a member of the customer club is your consent.

How We Share Your Personal Information:

We will share your personal data with our IT and marketing service providers to the extent necessary for them to deliver services to us.

How long do we keep your personal data:

We will save your personal data for the period you choose to be a member of the customer club. We will continuously delete accounts and personal data of members who have been inactive for five (5) years.

What we do and why:

The personal data we process:

We will save your personal data for the period you choose to be a member of the customer club. We will continuously delete accounts and personal data of members who have been inactive for five (5) years.

In order for the content of the marketing and newsletters to be as relevant as possible to you, and for us to be able to present products and

offers that you are interested in, we will process information about your previous orders and your browsing history, so-called profiling.

·       Name

·       Email

·       Telephone number

·       Address

·       Historical order

·       Browsing history

·       Sex

·       Image (if applicable)

Our legal basis for the processing:

Our legal basis for processing your personal data is your consent. Without your consent, we will only send you marketing about the same or similar products that you have purchased in accordance with marketing legislation. If you no longer wish to be contacted for marketing purposes, you can withdraw your consent at any time or unsubscribe from receiving marketing mailings and newsletters by following the instructions in the mailing.

How We Share Your Personal Information:

We will share your personal data with our IT and marketing service providers to the extent necessary for them to deliver services to us.

How long do we keep your personal data:

We will retain your personal data until you withdraw your consent, or you opt out of receiving marketing messages from us. We will delete your personal data on an ongoing basis if you have been inactive for five (5) years.

If we send you marketing messages about the same or similar products that you have purchased in accordance with the Marketing Act, we will delete your personal data after two (2) years, or when you unsubscribe from receiving such mailings.

What we do and why:

The personal data we process:

We process personal data to market our products by showing you offers and new products that we think you will be interested in. We also show you personalized marketing on other websites and

social media pages that you visit.

We may display offers using marketing services from Meta, Google and Microsoft. We do this with the help of cookies on our website and

information that these companies already have about you, so-called profiling. You can read more about this in our cookie policy.

·       IP address

·       Information about your device, such as operating system, browser, and time zone

·       Interaction with the website

·       Demographic data such as purchase history and information about which products you have marked as

"favorites" and which products you show interest in on our website.

Our legal basis for the processing:

Our legal basis for processing your personal data is your consent.

How we share your personal data:

We will share your personal data with our IT and marketing service providers to the extent

necessary for them to deliver services to us. You can read more about Microsoft's processing of your personal data here. You can read more about Google's processing of your personal data here. You can read more about Meta's processing of your personal data here.

We may also share information with Egmont Story House AB in accordance with the purposes set out below in this data protection policy.

How long do we keep your personal data:

You will see marketing from us on other websites and social media channels for a maximum of two (2) years after you visited our website and consented to the processing. Our marketing service providers are independently responsible for their processing of your personal data. You can find information about how long they store your personal data in their respective privacy policies.

What we do and why:

The personal data we process:

We organize competitions where you as a

participant are given the opportunity to

participate and win various prizes. We will process the participants' personal data in order for them to be able to participate in the competitions, and to be able to deliver prizes to the winners of the competitions.

·       Name

·       Email

·       Telephone number

·       Addresse

·       Photo (if applicable)

Our legal basis for the processing:

Our legal basis for processing your personal data in connection with competitions we organize is your consent.

How we share your personal data:

We will share your personal data with our IT and marketing service providers to the extent necessary for them to deliver services to us.

How long do we keep your personal data:

We will save your personal data for the duration of the competition. Your personal data will then be deleted or anonymized within six (6) months of the end of the competition.´

What we do and why:

The personal data we process:

When you contact our customer service, your

personal data is used to be able to answer your questions, take steps you want help within

relation to your order or help you with any other questions.

·       Name

·       Email

·       Telephone number

·       Case history

·       Historical order

·       Account details (if applicable)

Our legal basis for the processing:

Our legal basis for processing your personal data when you contact our customer service team for answers to questions and similar matters is our legitimate interest in being able to provide you with a good customer service experience.

How we share your personal data:

We will share your personal data with our IT service providers to the extent necessary for them to be able to deliver services to us. We will also share your personal data with our suppliers of products if it is necessary to assist you with your case.

How long do we keep your personal data:

We will store your personal data for one (1) year from the time you have been in contact with us in order to be able to follow up on any matters you have contacted us about.

What we do and why:

The personal data we process:

When you initiate a case for a return or complaint, we use your personal data to handle this case.

·       Name

·       Address

·       Email

·       Telephone number

·       Historical order

·       Account details (for example, in case of refunds)

Our legal basis for the processing:

Our legal basis for processing your personal data is our legal obligation to handle complaints about goods in accordance with the Consumer Sales Act.

How we share your personal data:

We will share your personal data with our IT service providers and shipping companies to the extent necessary for them to deliver services to us. We may also share your personal data with suppliers of goods that you have purchased in order to handle any service or complaint matters.

How long do we keep your personal data:

We will store your personal data for three (3) years in order for you to be able to exercise your right of complaint. Information related to complaints and service cases will be stored for the duration of the case, and up to one (1) year after the case has been closed.

What we do and why:

The personal data we process:

When you leave a review of our products via our website or email, we may occasionally publish these on our website, or on other websites of companies within our group that sell the same product. We do this to make the reviews available to a wider audience so that you as a customer can form an opinion about a product you are

interested in.

·       Name

·       Email

·       Historical order

·       Review

Our legal basis for the processing:

Our legal basis for processing your personal data is your consent.

How we share your personal data:

We will share your personal data with our IT service providers to the extent necessary for them to be able to deliver services to us. We will also share personal data with other companies within the Egmont Story House group.

How long do we keep your personal data:

We will store your personal data for the period you consent to the processing, and for a maximum of five (5) years.

What we do and why:

The personal data we process:

When we repair an item for you and this is not covered by your warranty, we will send you an invoice for payment of the repair. We will then process your personal data to collect payment and to fulfil our accounting obligations under applicable law.

·       Name

·       Email

·       Telephone number

·       Address

·       Payment information

Our legal basis for the processing:

Our legal basis for the processing of your personal data is our legal obligation under the Accounting Act.

How we share your personal data:

We will share your personal data with our IT service providers to the extent necessary for them to be able to deliver services to us. We will also share your personal data with financial service providers, and if we are asked to do so by the competent authority.

How long do we keep your personal data:

Your personal data will be stored for seven (7) years in accordance with the Accounting Act.

What we do and why:

The personal data we process:

In our physical stores, we use cameras to increase security and to prevent theft. When you visit our stores, your personal data may be processed through such camera surveillance.

·       Pictorial material

Our legal basis for the processing:

Our legal basis for processing your personal data is our organization’s legitimate interest in keeping our stores safe and preventing theft.

How we share your personal data:

We will share your personal data with our providers of monitoring services in our physical stores.

How long do we keep your personal data:

The moving image material will be stored for two (2) weeks before it is deleted. We may store the material for a longer period if it is necessary to support an ongoing investigation or is otherwise used to investigate crimes.

What Egmont does and why:

The personal data Egmont processes:

Egmont processes information about how you have used their website and your purchases in order to be able to share the most relevant offers with you in newsletters and advertising. For this purpose, Egmont also uses information from other companies in the Story House Egmont Group, including Outnorth.

Egmont has decided that this processing of data is more secure than the data being processed by an external third party, and instead Egmont

retains the personal data internally within the Story House Egmont Group. They have taken a number of technical and organizational measures to further protect your personal data, including, and most importantly, your personal data from Outnorth is processed separately from personal data that Egmont Story House AB receives from other companies in the Story House Egmont Group.

Other companies within the Story House Egmont Group will not receive your personal data that is not anonymized. The personal data is only used to develop offers that you are likely to be interested in.

·       Information about your interests, such as browsing history, purchase history, products you have saved as favourites and which products you have shown interest in on our website

·       Demographic information

·       Selected delivery address

·       Purchase history from other companies in the Story House Egmont Group

Egmont's legal basis for the processing:

The processing is based on Egmont Story House AB's legitimate interest in determining which offers are relevant to you.

How long does Egmont store your personal data:

Egmont regularly deletes personal data.