Björn Borg is an international sports fashion brand for anyone who wants to feel active and attractive. They design products that combine a unique expression, perfect fit, good functionality and durable quality. These products may not change the way you look, but they will change the way you feel. In Björn Borg's range you will find training clothes, softwear and everyday clothes in a sporty style.

Björn Borg has a mission: to inspire people to be better through his belief that sports can strengthen our intellect, our souls and our bodies to become more than they are today, and that anyone can become anything.