Ultimate Direction invented the original hydration package. It all started in a garage in 1985 when they started sewing hydrating waist bags three years before anyone else. For the first time in the outdoor industry, Ultimate Direction's inventors allowed runners, hikers, skiers and climbers to carry fuel efficiently. Their heritage and their integrity are second to none. Ultimate Direction is recognized as an integral part of athletes' lives around the world. Since their foundation in 1985, they have continued to design superior technical products.
