Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Women's Kaha 2 Gore-Tex (2023) Black / Black
price€291.90
Hoka
Men's Transport Black/Black
price€150
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Hoka
Women's Clifton 9 Black/Rose Gold
price€139
Hoka
Men's Challenger 7 GORE-TEX Black/Black
price€170
Hoka
Men's Clifton 9 GORE-TEX Black/Black
price€170
Hoka
Men's Bondi 9 Wide Black/Black
New
price€180
Hoka
Women's Speedgoat 6 Wide Varsity Navy / Meteor
price€193.90
Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.