Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Women's Gaviota 5 Harbor Mist Rose Gold
price€140
Hoka
Women's Rincon 4 Wide Black/White
price€100
Hoka
Women's Clifton 10 Wide Carnation/Starlight Glow
price€128
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Hoka
Women's Clifton 10 Rose Cream/Dried Rose
price€128
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Hoka
Men's Challenger 7 GORE-TEX Midnight Blue/Grout
price€128
Hoka
Men's Clifton 10 Raw Linen/Stone
price€128
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Hoka
Women's Clifton 10 Wide Rose Cream / Dried Rose
price€128
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Hoka
Women's Clifton 9 Black/Rose Gold
price€142.32
Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.